Tag Archive | "Branding"

Branding on the Internet | Experience vs Exhibition

Saturday, February 21, 2009

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The approach of traditional advertising, which basically consider the branding as a product, the exposure of the brand is not readily applicableto the Internet, where branding is built through the experience of the Internet. When we talk about branding we talk about the image that a brand generates in the mind of each individual and different [...]

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