Although Google Adsense will not reveal exact numbers when it comes to selecting ad units that you will represent on your Web site, there are some general rules of thumb that can guide your ad selection decisions. We recently explored the question of text ad placement versus graphic ads, and another consideration to help you answer that question could likely be in general rules of thumb relating to how both of the ads are often compensated.
Typically graphic advertising is paid by impression. Advertisers that opt with graphic options are typically trying to promote a brand as opposed to a product or service. In other words, it is difficult to achieve brand recognition through a text ad where an advertiser is unable to display their logo or other identifying asset.
You can assume that graphic advertisements will likely maintain lower conversion rates because of the fact that most commonly, advertisers of graphic ads are trying to get Web surfers to see their logo and begin recognizing their brand, as opposed to actually visiting their Web site. The Web site visits are a nice bonus, however it may not necessarily be the main intention of the advertising campaign.
If you are select the on the types of advertisements that you won to appear in your website, you should also know that there is less regulation with graphic advertisements. Many of the key words that are prohibited in text advertisements could be triggered through the graphic advertising channel. In addition, it is also safe to assume that text ads are going to be fresher. It is common sense that more resources are required to update a graphic advertisement. Smaller companies that are maintaining a graphic advertisement campaign may not have the resources necessary to update the graphics on their campaign as frequently as they might be able to update text advertisements.
Additionally, text advertisements compensate publishers with a CTR (click through rate), as opposed to graphic advertisements for which compensation is usually based on impressions. Therefore, there are more lucrative opportunities to generate revenue through text advertisements, and if you by chance maintain a Web site that is based on a lucrative keyword, your earning potential will be all the greater. So the next time you’re faced with the question of what adds a place where, the economics that drive both forms of advertising will likely guide you to an appropriate answer.
Recommended products that will help you maximize earnings with Adsense try these links:
Keyword Elite: New Keyword Software Has Tons Of Affiliate Tools.
HyperVRE — Viral Adsense Software. A Fellow Member Just Made Over $12,000 In One Month With AdSense!
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I truly hope you find this information useful and profitable. Leave us a comment and here’s to your success!
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Sun, Jan 25, 2009
Adsense, Affiliate, Make Money Online