Quite often the web pages serve as a barrier between the companies and their customers. Instead of facilitating interaction and communication between them, information technologies are not exploited in this regard.
Two standard errors of marketing and sales are often present the websites of large and small firms: A self-centered focus on what they are and a marked disregard for the benefits to customers.
Both errors are linked, and are the result of a light treatment of the art of corporate communications.
Who wins? Competitors know that harnessing the chagrin of abused clients, structuring business deals and messages that are differentiate have more value.
What does a self-centered focus on a website?
Basically focus on the tastes of the company’s benefit and convenience of customers.
For example, when one arrives at a site says that “This page is best viewed in this resolution or this program, what they read online from customers … We must adapt to an arbitrary criterion of navigation of the company responsible for the site.
Same thing happens on sites that say on their website that an input must wait to load a introduction or any other animation are forcing visitors to make the operation of the site and, consequently, of the company.
In other words, to design, programming and operation of the website indirectly (implicitly) you are communicating to customers: “First we are. And if you want to be treated or want to do business with us, you have to wait and hold it to things as we say. ”
But for customers these messages are barriers placed by the company (although this makes sense, considering the high overall cost that is making people come to the website of our business).
Why make it easy if it can be difficult?
This seems to be the model thought of many people who design and develop websites which seems to get much satisfaction from clouding the navigation and make the customers get lost in the site or find it hard to get important information.
Instead of making the visit to the website is a pleasant and positive experience memorable, I think that is more worthwhile to complicate the interactivity with resources that they only look, but in no benefit to customers.
Why do you make 4 or 5 clicks on a page to get information for a particular product if they can get in 2?
Why do you visit sites that require special navigation program if the majority who use the Internet are not necessary?
Why do you call a business phone if you do not have enough information about their products or if it is not published?
The first message that visitors read on a website is about how easy and quick that works. The customer experience in this regard is extrapolated to the easy and quick that may or may not relate to the company that is “behind” the website.
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Sun, Feb 22, 2009
Internet Marketing, Make Money Online, SEO